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VISUAL DISPLAY SPECIALIST

"IT’S A VISUAL WORLD
& PEOPLE RESPOND TO VISUALS"


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PERSONAL PROFILE

  • Experienced, passionated and energetic WD & VM manager with more than 20 years of experience in Fashion Retail.
  • Highly creative, with the ability to drive brands forward through innovative visual schemes and concepts.
  • Possessing a proven ability to make a strong impact with visual displays & merchandising.
  • Excellent inter-personal, communication and negotiation skills.
  • Ability to influence and interweave people’s different abilities and skills together to achieve a common goal: add value and bring benefits to the company.
  • Results-driven, logical and methodical approach to achieving tasks and objectives.
  • Good strategic appreciation and vision; able to build and implement sophisticated plans.

WORK EXPERIENCE

desigual

2012-2016 Head WD Design Team

Responsible for the design of any decorative support of the Company. 450 POS, Omni Channel Company, conventions, fairs and all type of events.

Define, design & develop a creative VM & WD strategy, with alignment with cross functional departments (marketing, merchandising, planning, design, store planning) .

2006-2012 Head of WD

Create from scratch, a distinct DESIGUAL visual displays image which identifies the brand, adding value to the company and making it stand out from the competition. Creation of the WD department from scratch (standards, guidelines, Design Team & Implementation Team).

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custo-barcelona

2004 - 2006 USA Area Manager

Coordinate, lead and manage the daily transaction of the USA store network (10 POS & 70 persons team).Leading the process of new store openings and working with the department involved.

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mango

1999-2004 WD Operations Manager

Manage all window displays initiatives to ensure adherence to MANGO's visual strategy and creative direction while supporting financial objectives.

Lead and define priorities in managing the field Window Dressers team, ensuring that all windows sets, updates, special launches and seasonal design implementations are executed correctly.

1995-1998 France & Benelux Retail Franchise Manager

Ensures that franchisees receive the HQ message regarding business strategy, promotions and products (20 POS).

Offers support to franchisees, ensuring compliance with policies, procedures and standards of the company in all outlets (VM & WD standards).

1993-1994 Free Lance Window Dresser

Assemble & set up displays, in store & storefronts spaces following the HQ guidelines.

Responsible to interpret home office WD department communication and decoration to create an innovative, compelling and well executed visual environment.

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My skills

Art Directing

Innovation & Creative thinking

Project Management

Processes & Procedures

Research & Analytical

Critical Thinking & Problem solving

Budgeting, Planning & Organization

Management & Leadership

Interpersonal Communication & Collaboration

What They Say

Awards

  • TOP 10 AWARDS BARCELONA

    Cámara de Comercio Barcelona. March 2007.

    Barcelona Top 10 Escaparates 2007

    Las tiendas Desigual, Punto Luz, Auto Beltrán y la Condonería, premiados por tener los mejores escaparates de Barcelona.

    Estos galardones se entregan desde hace cinco años a las tiendas de marcas internacionales y locales afincadas en la ciudad que apuestan por mostrar sus productos de forma “innovadora, arriesgada y transgresora”, aseguró hoy el director del programa de comercio de Turismo Barcelona, Santiago Pagès. Los establecimientos galardonados han sido escogidos por la originalidad en la escenografía de sus escaparates, para convertirlos en un elemento artístico a pie de calle o por su prop… View more

  • Excellence in New York VM & DESIGN AWARD

    Winners of our 2011 Excellence in New York Visual Merchandising and Design Award. November 2012.

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Portfolio

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Blog

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My Latest Blog

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11Aug
STEPS IN A DESIGN THINKING PROCESS

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11Aug
ESSENTIALISM: THE DISCIPLINED PURSUIT OF LESS

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11Aug
“How do window displays influence entering decisions of clothing stores?”

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  • +34 608 694 938

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