This is about putting merchandise in the spotlight.
Here, decoration props should be a resource to enhance merchandise, and not steal it’s thunder in any way.
In the other hand we still have to capture attention and attract the eye of passers by. That’s why we had to create funny and quirky scenes to display merchandise.
This type of monochromatic window display, is both, effective and achievable.

Link: Retail Store Windows 03/09/2015